Clearance Section Now Available. Live Your Potential

Potency Apparel is teaming up with former Principal, Author, and now Executive Director Of School Leadership for Hartford Public Schools, Tyrone Richardson to actively spread awareness on an issue that unconsciously sets back young kings even more than they already are. 

Tyrone Richardson, Hartford born & raised is a true alumnus of thee Hartford Public High School, and has special, profound ties to the community. He holds a B.A. in Theater Arts/Communication/Elementary Education from Western Connecticut State University, an M.S. in Education from Cambridge College.  

Richardson's book "Saturday" is sold out, however to keep the message alive if you use the "#SAVEOURSONS" discount code upon checkout you'll receive a 25% discount. The book touches on the moral standing of a broken father and son relationship. As a boy growing up, you don't get to choose the situation you're placed in, you can only adapt and find a way to grow within. 

Richardson's take about his book, 

"What goes on in a young man's head when he knows he's going to have to see his father after getting in trouble? As the oldest in the house it's not easy growing up lost, bored, and unmotivated. This is just the beginning as a conversation is to be had by father and son. What happens next? You decide.."

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™